Google Search Engine Marketing

Search Engine Marketing (SEM):

What It Is & How to Do It Right

 

SEM stands for search engine marketing; many still call it PPC, pay per click advertisement is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of companies out there all fighting for the same eyeballs, it’s never been more critical to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

An Overview on Search Engine Marketing

Search engine marketing is the practice of marketing business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain service or products, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

 

Search Engine Marketing offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re willing to make a purchase

Search Engine Marketing: Our Process

#1: Identify Keyword Opportunities for Your Business

Spend money on the most cost-effective and relevant keywords. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.

#2: Analyse Competition

Keep an eye on your competitors. We will carefully evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their advertising efforts, we will be able to develop a smarter approach for your campaign.

#3: Ad Creation

Develop effective search engine ads. For every ad, we write the headline, copy, and target the ads at specific keywords. We will also A/B split test the ads to identify high-performing ads.

#4: Monitor Your Ads and Optimize

Identify low-performing areas of your ad campaigns fast. If results begin to decline, we will detect it immediately and pause low-performing ads. Besides, we can launch new ads to keep the results coming in.

Generate high-quality traffic and increase conversions:

Fuel your website with high-quality traffic and watch your conversions explode. There are over 3 billion searches every day. These searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business solves. Through the use of ppc management services, you can pull new customers to your business immediately.

Search Engine Marketing: Our Process

#1: Identify Keyword Opportunities for Your Business

Spend money on the most cost-effective and relevant keywords. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.

#2: Analyse Competition

Keep an eye on your competitors. We will carefully evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their advertising efforts, we will be able to develop a smarter approach for your campaign.

#3: Ad Creation

Develop effective search engine ads. For every ad, we write the headline, copy, and target the ads at specific keywords. We will also A/B split test the ads to identify high-performing ads.

#4: Monitor Your Ads and Optimize

Identify low-performing areas of your ad campaigns fast. If results begin to decline, we will detect it immediately and pause low-performing ads. Besides, we can launch new ads to keep the results coming in.

Affordable & Effective

Search Engine Marketing 

Wide Spectrum of Search Engine Marketing

 Google Shopping Services

We use Google Shopping Ads for eCommerce businesses that are selling products online. Google shopping ads appear in the search engine results and typically drives traffic to your website at lower costs.
Why do you need to use Google Shopping Ads?

Did you know that 81% of purchases begin with an online search, often on Google? Why not put your products right at the top of the screen for users to see when they search for a product like yours? Google shopping ads allow you to promote your products with an image, title, price, store name, description, and more right under the search bar your user just typed in.

 

If you’re a local company, you can turn online shoppers into in-store customers by getting your products in front of their eyes first. Encourage shoppers to trust your brand and products with ratings, promotions, and more through Google shopping ads.

 

Google shopping ads are a no-brainer for any eCommerce or brick-and-mortar company with an online presence wishing to increase sales. Google’s dominant search engine and targeting components allow for your ads to reach a highly targeted demographic of people already searching for products just like the ones you sell.

√  Google Remarketing Ads

Google Ads remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their website. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more. Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI. Past site visitors who are already familiar with your brand are much more likely to become customers or complete other valuable actions on your site.

 Google Search Ads

92% of buyers report that they use the internet to search for businesses before making a purchase decision, and 81% of customers do the same. That means the majority of current customers probably found you through a Google search, and the majority of your potential customers will too, so why not put your ads above your competitors?

 

Google search ads get your company’s information in front of these searchers and at the top of the search engine results. The top 3 ad spots above the organic search results have historically received 41% of the clicks made after a user performs a search. This is also a helpful indicator that search engine marketing does not replace search engine optimization 😉 

 

Google search ads are all about keywords. You need to know what your customers are searching for when looking for your product or service. Different keywords have different prices per click depending on their industry, competitiveness, and popularity on Google’s search engine queries.

 

Share This